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You should never, under any circumstances, distort text. Ever. Except sometimes. Look. This is the real world. Suppose that you must imitate a piece that your boss has stolen away from another house by undercutting its price. This other house, located high on a pedestal, would never distort type. Instead, they would fork out the $35 to $75 to purchase the face, and eat the cost. Your boss, on the other hand just says, make it work. Don't even think of asking him to purchase the face. So there you have it it. By the way, another trick that you should never use in a case like this is to give the bold face a thin white outline centered on the edge. This will knock the weight back a smidge toward the semibold that is called for in the spec. Be careful doing this. Some fonts work better than others. You may have to take the text into illustrator, create outlines, and then work on it there. Obviously this method would not be suitable for body text.
All of this is visual, so use your judgment. That's what judgment is for, and why you have it.
Resources:
Further reading:
You should never, under any circumstances, distort text. Ever. Except sometimes. Look. This is the real world. Suppose that you must imitate a piece that your boss has stolen away from another house by undercutting its price. This other house, located high on a pedestal, would never distort type. Instead, they would fork out the $35 to $75 to purchase the face, and eat the cost. Your boss, on the other hand just says, make it work. Don't even think of asking him to purchase the face. So there you have it it. By the way, another trick that you should never use in a case like this is to give the bold face a thin white outline centered on the edge. This will knock the weight back a smidge toward the semibold that is called for in the spec. Be careful doing this. Some fonts work better than others. You may have to take the text into illustrator, create outlines, and then work on it there. Obviously this method would not be suitable for body text.All of this is visual, so use your judgment. That's what judgment is for, and why you have it.
Resources:
Further reading:
- Setting Indents in CS4, on the Adobe site.
- Creating a Reverse Indent, by James Fritz, on Indesign Secrets.
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